The History of Bvlgari Jewelry House

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This legendary jewelry house is more than 130 years. The history of Bvlgari Jewelry House is the story of development, hard work and worldwide success.

This glorious way began in Greece, not in Italy. The ancient clan Bvlgaris lived in a small Greek village. The masters specialized in silver jewelry. At the end of the 19th century the family had their own little shop, but the situation in Greece was rather tense. So, the Bvlgaris decided to move to Italy.

In 1884 Sotirios Bvlgaris opened his first shop in the very centre of Rome. Though, the shop was very small, this fact became the beginning of the glorious history of the brand. Later, in 1905, the family changed its surname in order to make it sound more Italian – Bvlgari. In that time the second shop, even boutique, Bvlgari was opened. It was situated on the famous historic street in Rome, many bohemian people liked to walk there. Even nowadays this boutique is considered to be the main, as the source of Bvlgari history and traditions.

At the beginning of the 20th century the authentic style of the jewelry house began to form. Strict geometrical lines and big colorful precious stones (rubies, emeralds and sapphires) were used in the design.

By the middle of the 20th century the original style of Bvlgari jewelry had been eventually formed. It was the mixture of Greek and Roman traditions, classics and modern tendencies. This style is timeless, beautiful, fresh and incredible!

In 70-ies the brand became worldwide famous. All the fashion capitals met it with delight. Later, Bvlgari jewelry house started to produce watches, wonderful accessories and gorgeous perfumes.

Many celebrities appreciated this exclusive jewelry. There were the legends of the 20th century among them: Elizabeth Taylor, Sophie Loren and Audrey Hepburn. Today it is extremely popular as well.

The style of Bvlgari jewelry can’t be mixed up with any other. Big, bright and colorful precious stones (emeralds, rubies, sapphires and garnets) look luxurious in the original design. This is the embodiment of the real Italian “dolce vita”!

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